Serbia’s PR Campaign

In this e-news, we have Nepal advertising Machu Picchu, more news of mistaken identity – this month Serbia’s first PR campaign since the end of the Balkan wars in the 1990s has gone horribly wrong. The commercial called “Serbia – Moments to Remember” which was not received well by Serbians for being boring, misleading and showing Serbia as a land of rolling hills, churches and nature reserves full of wildlife, but no people. Worse than that, CNN used the soundtrack for a Kazakh tourism ad as backing music o the Serbian advert by mistake. Serb viewers also spotted that one medieval church featured prominently in the ad was not Serbian but Romanian, on the wrong side of the Danube river on Serbia’s eastern border. Officials said they will edit the commercial to highlight the fun side of Serbia, including the vibrant cafe culture and nightlife of the capital Belgrade.



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