Campaigners organising Malaria Awareness Week say that British tourists are too complacent about contracting malaria as they travel to more and more far flung locations. In particular, last minute bargain hunters are at risk because they don't leave time to arrange medication. Last year around 5m travelled to risk areas, but 60% did not take the right health advice before they set out. Around 2,000 Britons get malaria each year, and deaths are low but rising.