In December 2004 Virgin Atlantic introduced 20 limited edition sickbags designed by artists from around the globe on its first flight from Hong Kong to Sydney. The sickbags will be in the seatbacks of all Virgin Atlantic flights for up to six months with a potential audience of over two million people. Co-collaborator Oz Dean started the 'Design for Chunks' project four years ago inviting talented designers to produce artwork for sick bags and submit them to the 'Design for Chunks' annual competition. The competition has been running for the past four years online at www.designforchunks.com

Lysette Gauna, Head of Media for Virgin Atlantic, commented, 'We felt that the ubiquitous sickbag was long overdue a makeover and when we came across 'Design for Chunks' it was the perfect opportunity. Sickbags are a mandatory requirement but rarely get used – so we thought we would brighten them up and turn them into a talking point. We're really excited about bringing art from around the world to such a huge number of people via our sickbags. It's a first in the industry and we're sure these bags will soon become a collectors' item.'