The number of foreign tourists visiting the UK saw its biggest fall in 20 years in 2001, according to the National Statistics Office, particularly from US, who are traditionally the UK’s biggest visitor group.

The impact of September 11 and the foot-and-mouth outbreak contributed to the sharp decline, which saw a £1.5bn drop in the amount spent by visitors to the UK. Visitor numbers fell 9% to 22.8m. Because more Britons chose to holiday overseas, rather than stay in the UK, they spent £14bn more than the amount spent by tourists in the UK.

Visitors from nearby European countries, Spain, Germany etc., have come back to holiday in the UK quite quickly, but the high spending US and Japanese markets are not so quick to return.

The British Tourist Authority (BTA) recently announced a long-term plan to increase the UK's income from tourism. Their “Leading the World to Britain” campaign aims to build on emerging markets in eastern Europe and the Far East, as well as putting more emphasis on the distinctiveness of Britain's three nations, and increasing UK tourism's Internet presence.