UK travel companies have cut the prices of Spanish
package holidays, Britain’s most popular package holiday
choice by an average £150 as fewer British families book
holidays in the country.

The price cuts are being seen as an attempt by travel
giants to win back custom from low-cost airlines. There is
also evidence that families are getting fed up with what
they see as profiteering by Spanish hoteliers where they
have increased prices by more than local inflation. In
addition, the rise in the value of the euro against the
pound means the cost of visiting Spain and mainland Europe
will be higher this Summer.

One holiday firm said: “Customers see they will
get better value in the Dominican Republic and Turkey. If
they don’t take this into account, Spanish hoteliers will
get their comeuppance.” John Welsh, editor of the
industry newspaper Travel Trade Gazette, said many families
were creating their own trips by booking a cheap flight and
arranging their own hotels and car hire.