In December 2004 Virgin Atlantic introduced 20 limited
edition sickbags designed by artists from around the globe on
its first flight from Hong Kong to Sydney. The sickbags will
be in the seatbacks of all Virgin Atlantic flights for up to
six months with a potential audience of over two million
people. Co-collaborator Oz Dean started the 'Design
for Chunks' project four years ago inviting talented
designers to produce artwork for sick bags and submit them to
the 'Design for Chunks' annual competition. The
competition has been running for the past four years online
at www.designforchunks.com

Lysette Gauna, Head of Media for Virgin Atlantic, commented,
'We felt that the ubiquitous sickbag was long overdue a
makeover and when we came across 'Design for Chunks'
it was the perfect opportunity. Sickbags are a mandatory
requirement but rarely get used – so we thought we would
brighten them up and turn them into a talking point.
We're really excited about bringing art from around the
world to such a huge number of people via our sickbags.
It's a first in the industry and we're sure these
bags will soon become a collectors' item.'