If you've been to Tanzania or Kenya, the chances are you might have drunk or at least seen two famous beer brands that sell millions: Serengeti and Kilimanjaro. Serengeti is synonymous with conservation and like Kilimanjaro, is an internationally recognisable symbol. A dispute is brewing (sorry!) iver companies that use these faouns names but do not contribute towards the places themselves.

“We feel that, since they are using these names to make money, they should also contribute to the upkeep of these places because if they deteriorate for whatever reason, it means that this will impact on their products as well,” says Gerald Bigrube, director-general of Tanzania's National Parks Authority. The national parks have asked lawyers to investigate whether they can trademark the names of natural resources.