A recent report in “Holiday Which?”, published by the British Consumers’ Association, found that the number of people who take “independent holidays” has now overtaken those booking the traditional package, predicting that 55 percent of overseas holidays in 2005 will have been arranged independently. Travellers are searching the internet and booking flights, cars and hotels on-line. In the travel industry, this is called “dynamic packaging”: travellers who build their own itineraries, or vacation packages.

Unsurprisingly, tour operators recognise this trend and have responded. For example, Flexibletrips. com, part of Thomas Cook, allows you to build exactly the sort of holiday you want by “bundling” flights, hotels, car rental and extras such as tours and transfers. British Airways plans to introduce a “shopping basket” feature on BA. com allowing travellers to book hotels, and other travel products, alongside flights.

The disadvantage to dynamic packaging is that you may not have financial protection if something goes wrong – (pay with a credit card, not a debit card) and it can be hard to compare like with like e. g. some packaged breaks may include airport transfers and a room upgrade, and of course, all this internet searching takes time.