Trip Advisor, the US based travel organisation recently conducted a survey of over 3,000 travellers. Their findings are that the top three most desirable travel destinations in the next year, if money were no object, are Australia, Italy and Hawaii.

The top three airlines, according to respondents, are British Airways, American Airlines and Virgin Atlantic. Surprisingly, American was also one of the three least favourite airlines, and British Airways was overwhelmingly least favourite among travellers from the U.K.

Delta was the least favourite airline and yet nearly 40 percent of those who chose Delta as least favourite participate in the Delta Skymiles program. US Airways and American tied for second least favourite airline but 36 percent of those who chose them are still enrolled in US Airways’ Dividend Miles and American’s Advantage programs, respectively.

Top considerations for choosing their favourite airline were friendly and helpful staff, sticking to schedules, and best fares and comfortable seating tied for the third.