{"id":2587,"date":"2007-03-28T09:59:29","date_gmt":"2007-03-28T09:59:29","guid":{"rendered":"http:\/\/globetrotters.co.uk\/newsletter\/2007\/03\/28\/singaporeairlines-ad\/"},"modified":"2007-03-28T09:59:29","modified_gmt":"2007-03-28T09:59:29","slug":"singaporeairlines-ad","status":"publish","type":"post","link":"https:\/\/globetrotters.co.uk\/newsletter\/singaporeairlines-ad.html","title":{"rendered":"Singapore\nAirlines Ad"},"content":{"rendered":"

A row is brewing over the renewal of the Singapore Airlines advertising contract, worth in the region of SGD$50 million (USD$33 million). The current image projected by Singapore Airlines in all their ads is of an Oriental girl wearing a tight fitting sarong kebaya uniform, created by French designer Pierre Balmain. Singapore Airlines have said that it will not give up the iconic image and uniform of its Singapore Girl flight attendants. Critics say it is sexist and outmoded and the images are pass\u00c3\u0192\u00c6\u2019\u00c3\u201a\u00a9 and largely intended to serve male passengers’ fantasies of desirable, subservient Oriental women.<\/p>\n

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A row is brewing over the renewal of the Singapore Airlines advertising contract, worth in the region of SGD$50 million (USD$33 million). 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